Picks by traffic volume, region mix and format. Methodology in the appendix.
We tested 47 ad networks against four publisher profiles. Each verdict names the use case, the runner-up, and the tradeoff. Every eCPM and payout cadence is sourced — to a rate card we have read or a parallel-monetisation test we have run.
By the numbers
Built since 2013 on real partner volume. Every number below is monthly, network-wide.
47
Networks tested
- 4
- Publisher profiles
- 240+
- GEOs in test matrix
- 12
- Evaluation criteria
Our review process
Four stages, fully documented
From shortlist to published verdict — the same process applies to every publisher-side review on this site.
- 01
Shortlist
We start each cycle with a longlist of 40+ networks and shortlist down to 8–12 against the profile being tested. Shortlist criteria published per review.
- 02
Test
Parallel-buy or parallel-monetisation across the shortlist. Controlled for GEO, device, time-of-day and creative. Minimum 14-day test window.
- 03
Score
Twelve evaluation criteria per network, weighted by use-case. The scoring rubric is in the appendix of every review — we will not hide the maths.
- 04
Publish
Verdict above. Methodology in the appendix. Updated on a rolling basis as account-team turnover, pricing or product changes warrant re-scoring.
Ad formats
Format-by-format, not 'highest eCPM overall'
We score each network against the format it actually fits — popunder, push, native, display, video. Headline eCPM claims that average across formats are marketing, not measurement. We publish the per-format figure.
Popunder
Full-page ad in a new tab. Highest-paying format, runs on every device.
12B monthly impressions
In-Page Push
Push-style notification inside the page. Works on iOS, no subscription needed.
Native Banners
Editorial-style ads that blend with content. Higher CTRs than display.
Display Banners
Classic IAB sizes for Tier-1 and Tier-2 campaigns.
Interstitials
Full-screen, high-impact ads between content transitions.
Video (VAST)
Pre-roll, mid-roll, post-roll via VAST link, or corner-slider video.
How we evaluate for publishers
Twelve criteria, weighted by use case — never an averaged composite
Every feature exists because a real publisher or advertiser asked for it.
Anti-fraud at the edge
Multi-layer filtering plus ML scoring blocks bots, proxies, and datacenter traffic before billing.
Real-time reporting
Sub-second dashboard updates. Drill into GEO, OS, format, and campaign — no daily roll-up.
20+ targeting parameters
GEO, OS, browser, device, carrier, ISP, connection, language, and time-of-day on every campaign.
Smart bidding
CPA Goal, Smart CPM, Custom Bid, and Traffic Estimator keep spend predictable as you scale.
Partner care from day one
Dedicated managers, no volume gates. Email, Telegram, and chat support in business hours.
Native API + S2S
REST API and S2S postbacks with token mapping. Prebuilt integrations for every major tracker.
Verticals
Publisher verticals we have tested networks against
Streaming, file-hosting, anime, news, entertainment, utility and the long tail. Where a network underperforms on a vertical, we say so — and where the eCPM headline hides a fill-rate penalty, we publish both numbers.
Payments
Payout cadence and methods we have verified
Net-7, Net-14 and Net-30 cadences vary by network and by publisher tier. We publish the actual paid-on-time variance against the stated cadence wherever we have collected enough sample size to be honest about it.
Frequently asked
Methodology and editorial questions
Start with the methodology
Read the verdict. Audit the methodology. Then choose.
Every publisher pick on this site clears the same six-criterion bar. Match your traffic volume, region mix and dominant format to the head-to-head that fits — then read the appendix before you switch.