$33K
advertiser-side parallel-buy, Tier-2 EU
Push + popunder shortlist of five networks, fourteen-day window. Methodology in the appendix.
Test data
Worked examples from our review cycles — not vendor-supplied testimonials
A selection of advertiser-side and publisher-side test results from our most recent review cycles. Every figure is controlled for GEO, device, time-of-day and creative — and tagged with the use-case profile it sits inside.
Each card below reports the vertical, the test window and the figure that matters — sourced and controlled. We will not publish a result without the profile context, because a 33% CTR with no GEO, no creative spec and no comparison baseline is marketing, not measurement.
+62%
publisher-side eCPM lift after a network switch
Parallel-monetisation across three networks; the winner was not the highest-rated on the rate card.
4.2x
conversion rate lift on push, Tier-1 NA
Carrier and time-of-day controls held constant; creative held constant; only network varied.
$18K
smartlink monetisation, social traffic, no owned site
Worked example of how the use-case profile dictates the network shortlist — not the other way round.
3.8x
DTC revenue lift across CPM + CPA Goal
Two-network parallel buy with attribution reconciliation post-campaign — both networks' figures published.
Under 28%
remaining suspect traffic after multi-layer filtering
Less than 28% of pre-filter traffic survived the perimeter filters across the test pool — sourced, not vendor-supplied.
+89%
fill rate after corner-slider fallback integration
Fill rate measured at the ad-server, not the network self-report. The gap was material.
$0.18
CPC on Tier-1 GEOs, Smart CPM on display + native
Methodology paragraph clarifies the GEO mix and the creative spec behind the figure.
12x
ROAS on Tier-2 push with time-of-day targeting
Time-of-day targeting cut wasted spend; the headline number sits inside a use-case profile, not on its own.
Start with the methodology
Read the verdict. Audit the methodology. Then choose.
Every review on this site clears the same six-criterion bar. Pick the profile that matches your campaign or your traffic, and start with the head-to-head that fits.