Journal

Latest writing

Guides, case studies, notes.

Best popunder ad networks in 2026: tested and ranked

Nine popunder ad networks scored on a five-axis framework with a published-vs-actual CPM gap column no other comparison prints. adsy.tech, PropellerAds, Adsterra, HilltopAds, Adcash — methodology first, named tradeoffs, no Top-10 theatre.

06/07 Read

data

Ad network eCPM benchmarks 2026, by format and GEO

What ad formats actually pay by country in 2026 — popunder, push, in-page push, native, banner, interstitial — benchmarked across Tier-1/2/3 GEOs as tracker-reconciled eCPM ranges from my own parallel buys. A format×GEO market table, not a per-network rate-card claim. Methodology in the appendix.

05/29 Read

platform-comparison

Online advertising platforms: the complete 2026 comparison

Search, social, retail media, programmatic DSPs and independent ad networks — eleven platforms scored on a five-axis framework, with a cross-category rating table and a verdict per advertiser profile.

05/29 Read

network-comparison

Best native ad networks in 2026: tested and ranked

The best native ad networks in 2026, scored on a five-axis framework with a numeric rating table. Taboola, Outbrain, MGID, Revcontent, Adcash, adsy.tech — named tradeoffs, methodology first, no Top-10 theatre.

05/28 Read

review

The 25 best ad networks for advertisers in 2026

A Wirecutter-style audit of the 25 best ad networks for advertisers in 2026 — methodology first, named tradeoffs, decision frameworks by profile.

05/27 Read

methodology

How to compare ad networks: a parallel-buy methodology

A five-axis framework, a four-network parallel-buy test design, the trackers to instrument, and the errors that quietly invalidate the verdict. No Top 10 lists.